067 From Impossible To Inevitable by Aaron Ross

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 22 April 2016

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

"From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue" by Aaron Ross and Jason Lemkin

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https://www.salesartillery.com/marketing-book-podcast/from-impossible-to-inevitable-aaron-ross

Transcript

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0:00.0	This is Aaron Ross, author of From Impossible to Inevitable
0:04.4	how hypergrowth companies create predictable revenue.
0:08.4	And you are listening to the Marketing Book Podcast.
0:12.8	D-D-D-D-D-D-D-D-D-Dah!
0:14.8	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking
0:21.2	in the quickly changing field of modern marketing.
0:24.6	And now here's your host, Douglas Burdett.
0:28.1	Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of 10 podcasts that will make you a better
0:35.7	marketer in 2016.
0:38.0	My goal for this podcast is to help you discover new ideas about what's working in modern marketing.
0:44.0	And don't worry about taking notes.
0:45.0	You can find links to everything discussed in the show notes
0:48.0	at marketingbook podcast.com.
0:51.0	Today we're joined by Aaron Roth's and we're going to talk about the new book he is co-authored with
0:55.7	Jason Lemkin from Impossible to Inevitable how hyper-growth companies create predictable revenue.
1:03.0	Aaron Ross is the number one best-selling author of
1:06.0	Predictable Revenue.
1:07.5	Turn your business into a sales machine
1:09.5	with the $100 million best practices of Salesforce.com and that book is often referred to as
1:14.8	the sales Bible of Silicon Valley.
1:17.6	He co-founded predictable revenue.com, a software and consulting company that accelerates
1:22.0	outbound sales based on the
	...

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