This is Roland Smart, author of the Agile Marketer,

turning customer experience into your competitive advantage,

and you're listening to the Marketing Book

podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of

ten podcasts that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's working in modern

marketing. Don't worry about taking notes. You can find links to everything discussed in the show notes at marketing book podcast

dot com today we're joined by Roland smart we're going to talk about his new book

the agile marketer turning customer experience into your competitive advantage

Roland smart serves as the VP of social and into your competitive advantage.

Roland Smart serves as the VP of social and community marketing at Oracle,

where he oversees a range of programs designed to enrich the communities associated

with Oracle's products and services. His previous experience includes foundational roles at a number of startups.

He speaks at industry events such as ad tech,

Modern Marketing Experience, the Social Media Optimization Conference, and South by Southwest.

He's also written for such industry publications as Forbes and I Media,

and he's the co-host of the Marketing Agility Podcast and And he has

has undergraduate degrees in art history and design.

Roland, congratulations on the Agile Marketer

...