Oh, baby, it was a point of discussion in our office.

And this negative email had us laughing and also feeling for the guy.

Seriously, his perspective was this?

I'll tell you about it in this episode.

Marketing your business is for you, the business owner, who has a product, a service,

or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real

world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

So as a business owner, I got to share a story with you that I guarantee you you can relate to.

Because in life, we all know that we are never going to be able to please everybody.

And it doesn't matter how much we can do for somebody, there's always going to be one person who will view it in a negative way.

For example, I just got an email from one of our customers who's going through our tribe

course. Now, just know this, that this year, by far, has been our best year for tribe.

Best year in terms of front-end sales. We talked about that,

one of the previous episodes where I debrief the whole launch, but also best year ever in

terms of our lowest refund rate ever. I'm actually going to do a whole episode just on that

because I think that speaks to all the energy and effort that our

team has poured into just making the onboarding experience and the whole learning experience

just world class. But even with that said, there's still, believe it or not, people who

will just view it through a negative lens. For example, so one of the new things that we did this year was we included an offline component.

So the course is all being delivered online.

...