This is Carlos Adaggo, author of Driving Demand, transforming B2B marketing to meet the needs of the modern buyer,

and you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast. podcast. marketing. And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast.

Named by LinkedIn is one of 10 podcasts that will make you a better marketer in 2016. My goal for this

podcast is to help you discover new ideas about what's working in modern marketing.

Don't worry about taking notes. You can find links to everything discussed in the show notes

at marketingbook podcast dot com today we're joined by Carlos Hidalgo and we're going to

talk about his new book driving demand transforming B2B marketing to meet the needs of the modern buyer.

Carlos Hidalgo has over 20 years experience as a B2B marketer and is widely recognized for his expertise in strategic integrated marketing

marketing automation. As CEO and principal of Inuitas, Carlos drives

strategy and leads core practice teams to transform demand for

enterprise clients globally. Carlos has been named one of the 50 most

influential people in sales lead management and a who's who in B to B marketing.

Carlos congratulations on driving demand and welcome to the marketing book podcast.

Thank you.

I appreciate you having us here and look forward to the discussion.

Well, let me just start off by thanking you for sending me a copy of the book.

You're very welcome. I just want to say that you know by sending me

this book the money saved a donation has been made in your name to the

Douglas Perdette Single Malt Scotch Fund.

Hey, I'm all about that.

...