This is Mike Weinberg, author of New Sales Simplified,

the Essential Handbook for Prospecting and New Business Development.

And you're listening to the one and only

marketing book podcast with the incomparable Doug Burdett.

Welcome to the marketing book podcast,

helping you keep up with the smartest thinking

in the quickly changing field of modern marketing. And now here's your host,

Douglas Burdett. Hello, thanks for joining me on the marketing book

podcast. My goal for this podcast is to help you discover new ideas about what's working in modern

marketing.

Don't worry about taking notes.

You can find links to everything discussed in the show notes at marketingbook podcast.com.

Today we're joined by Mike Weinberg and we're going to talk about his book,

New Sales Simplified, the Essential Handbook for Prospecting

and New Business Development, which was a number one Amazon bestseller and spent a year as the number one top rated book in its category.

Mike Weinberg is a consultant coach speaker and best selling author.

His specialties are new business development and sales management

and he's on a mission to simplify sales and create high performance sales people and sales

teams. Mike can talk about sales because he has done it. He was the

number one producer in three different companies before launching his consulting

practice and he's been named a top sales influencer by Forbes, OpenView Labs, Inside View, and several

other publications. Mike is also the author of Sales Management Simplified, The Straight Truth about getting exceptional results from your sales team.

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