063 Hacking Marketing by Scott Brinker
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 25 March 2016
⏱️ 44 minutes
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Summary
"Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative" by Scott Brinker
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https://www.salesartillery.com/marketing-book-podcast/hacking-marketing-scott-brinker
Transcript
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| 0:00.0 | This is Scott Brinker, author of hacking marketing, |
| 0:03.0 | agile practices to make marketing smarter, |
| 0:05.5 | faster, and more innovative. |
| 0:07.4 | And you're listening to The Marketing Book Podcast. |
| 0:16.8 | Welcome to the marketing book podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. And now here's your |
| 0:21.6 | host Douglas Burdett. |
| 0:24.0 | Hello, thanks for joining me on the Marketing Book Podcast, |
| 0:27.0 | named by LinkedIn as one of 10 podcasts that |
| 0:30.0 | will make you a better marketer in 2016. |
| 0:33.0 | My goal for this podcast is to help you discover new ideas |
| 0:36.1 | about what's working in modern marketing. |
| 0:38.9 | And don't worry about taking notes. |
| 0:40.3 | You can find links to everything discussed |
| 0:41.8 | in the show notes at marketingbook podcast.com. |
| 0:45.0 | Today we're joined by Scott Brinker and we're going to talk about his new book |
| 0:48.7 | Hacking Marketing, Agile Practices to Make Marketing Sm, faster, and more innovative. |
| 0:55.0 | Scott Brinker has over 20 years experience at the intersection of marketing and software, |
| 1:00.0 | and his Wikipedia page says he started at the age of 15 so I'm guessing he's about |
| 1:05.1 | 35 now he is the editor of the chief marketing technologist blog chief martech |
| 1:10.7 | dot com and the program chair of the Mar Tech Conference series. |
| 1:16.0 | He's a frequent keynote speaker on marketing and technology topics worldwide and has written articles |
| 1:20.3 | published by Ad Age Ad Week, Harvard Business Review, Information Week, Tech Crunch, |
... |
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