Oh, baby, we just came off a monster launch and we clocked in at $3.45 million from a single launch.

In this episode, I'm going to tell you what we did, what worked, what didn't work, and what we'll be doing differently next time.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you

believe in. My name is Stu McLaren, and each week we'll take a behind the scenes look into the

real world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Paul, it is our Super Bowl of the year, and that is our big tribe launch.

And I can tell you, there was a lot building up to this, and we were nervous, excited, and oh, man.

So in this episode, I'm going to explain everything in terms of what happened.

Now, listen, I have now done 15, seven-figure launches.

And each time, it doesn't matter how much experience I have got with launches,

each time I get all kinds of nervous and even a little bit vulnerable.

This was no different.

And our team had worked months to prepare for this launch, and we were all

hands on deck.

This was the entire focus for the first quarter of the year.

So let's talk about what happened, and I'll tell you the good, the bad, and what we'll be

doing differently next time.

So the good.

Well, listen, the launch resulted in

$3.45 million. Pretty amazing, right? Like, that is incredible. And I'm super stoked and excited

about it, especially given everything that happened. And now, what contributed to that? Well,

...