in this episode, I'm going to share with you our ad strategy for our $3.45 million launch.

And in fact, I'll give you the sneak peek behind the scenes of what ad we spent $30 on,

and yet it produced over $73,000 in sales.

That's coming up in this episode.

Marketing your business is for you, the business owner,

who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look

into the real-world marketing tactics and strategies

for getting what you have in front of a lot more people.

Thanks for spending some time with me today.

Now let's get started. Well, my friends, I hope you enjoyed the last episode of marketing your

business where we debriefed the entire $3.45 million launch. In this episode, we're going to get specific and we're going to talk about

ads. What did we spend and how did our ads perform? Now, here's the thing. We did a lot of

different types of ads, but I can tell you that some of the ads that we got creative with

had tremendous results.

In fact, one ad that we spent 30 bucks on generated nearly $73,000 in sales.

I'm going to tell you about that here in just a second.

But before I do, let me preface this.

When it comes to ads, we have a very specific strategy in the way that we approach it.

And it has to do with what we

talked about in the last two episodes. So if you haven't listened to the last two episodes,

you got to go listen to those because in that we talk about the whole concept of the long runway.

...