062: Long Runway Works Like Crazy
Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
4.9 • 679 Ratings
🗓️ 9 April 2018
⏱️ 15 minutes
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Summary
How do you get people asking to buy what you're selling... even before it's available for sale? I share my magic formula in this episode.
Get access to the full summary at: MarketingyYourBusiness.com/62
Transcript
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| 0:00.0 | What causes people to want to buy even before you've made an offer? |
| 0:05.4 | I'm going to tell you what we did to make that happen and make it happen in a big, big way. |
| 0:11.5 | It's coming up in this episode. |
| 0:14.5 | Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in. |
| 0:20.7 | My name is |
| 0:21.2 | Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing |
| 0:25.5 | tactics and strategies for getting what you have in front of a lot more people. Thanks for |
| 0:30.8 | spending some time with me today. Now let's get started. All right, my friends. So, listen, we have just come through a whirlwind of a couple of weeks |
| 0:42.2 | because we had our largest promotion to date. And I've got the full rundown and recap for you. |
| 0:50.0 | In fact, I've actually broken it into multiple podcast episodes. |
| 0:54.9 | So here's the deal. |
| 0:56.3 | The first thing that I'm going to do is I'm going to talk to you about something that helped us generate a ton of buzz and a ton of interest before we had officially, quote, started the launch. |
| 1:08.9 | In fact, we had so much buzz and so much excitement going |
| 1:12.3 | into the launch. We had people who were literally asking us to pay for our tribe course before |
| 1:19.7 | we had even got started with the launch. So how does that even happen? Like, how does it get to |
| 1:25.5 | the point where people are so excited and we haven't even open card or even started the official launch yet? How does that even happen? Like, how does it get to the point where people are so excited and we haven't even open |
| 1:29.1 | card or even started the official launch yet? |
| 1:31.4 | How does that even happen? |
| 1:32.4 | Well, let me tell you, it starts by first being tremendously patient. |
| 1:38.8 | Patience, my friend. |
| 1:40.0 | And when I think about like where I kind of learned all this, it kind of goes back to when |
| 1:43.2 | I was first trying to win my wife over. I know it sounds kind of crazy, but here's the bottom line. |
... |
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