Hey this is Joe Calloway. I wrote a book called Magnetic The Art of Attracting Business and you're listening to the marketing book podcast. I'm glad you're here. This is going to be fun.

Welcome to the marketing book podcast helping you keep up with the smartest in the quickly changing field of modern marketing and now here's your

host Douglas Burnett. And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast.

Named by LinkedIn is one of 10 podcasts that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's working in modern marketing.

Don't worry about taking notes.

You can find links to everything discussed in the show notes at marketing book podcast

and we're going to talk about his new book Callaway and we're going to talk about

his new book magnetic the art of attracting business.

Joe is a business author, consultant, and keynote speaker, a speaker's hall of

fame inductee, by the way, and his client list reads like an international

who's who in business,

ranging from companies like Procter and Gamble and Coca-Cola to Cadillac and American Express.

Joe also works with small to mid-sized business groups including franchisees, medical practices, law firms,

and a range of professional services groups.

He is the author of five other books including

be the best at what matters most the only strategy you will ever need

becoming a category of one how extraordinary companies transcend commodity and defy comparison and

indispensable how to become the company that your customers can't live without.

Joe, congratulations on magnetic and welcome to the marketing book

podcast. Thank you and thank you for having me I've been looking forward to

...