062 Using storytelling in your business, with Celinne Da Costa
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 8 August 2022
⏱️ 25 minutes
🧾️ Download transcript
Summary
Today I'm joined by Celinne Da Costa, a high-performance coach and brand story expert.
Celinne is the master in crafting captivating stories. Having worked together in the past, I know first-hand her talent for taking a story and making it powerful, consumable and relatable.
What You'll Learn In This Episode:
- As humans, storytelling is in our DNA and as Celinne explains stories can be more memorable than facts, so harnessing how to tell your story can be a powerful tool in growing your business.
- How to rewrite your story to be the best version of yourself feeling truly aligned to who you are.
- Why casting yourself as the hero is a common mistake and how to flip this to ensure you're showing up for your audience.
- We all have multiple stories in our lives, be it our money story, relationship story etc. Celinne shares the role our subconscious plays in these narratives and how to bring awareness to self-sabotage.
Resources:
- Download my FREE Launch Strategy Guide
- Visit my website www.lisajohnson.com
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent
- Subscribe to my YouTube channel
- Find all of Celinne's services at www.celinnedacosta.com
Transcript
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| 0:00.0 | You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really |
| 0:09.2 | takes to build a business and the simple steps to get you there. I'm determined to share with you |
| 0:13.9 | the reality of easy, simple business marketing tips to make passive income so that you can start |
| 0:19.5 | making money online. |
| 0:28.7 | Making money online is sponsored by Nicola J Rowley PR, helping entrepreneurs and brands get visible through strategic storytelling. If you're serious about being seen and impacting the lives |
| 0:33.8 | of others, harnessing the power of PR is the best way to grow and scale your business. |
| 0:39.1 | Visit NJRPR.com for more details and read Nicola's bestselling book, The Power of PR. |
| 0:47.6 | Hello, hello and welcome to this week's podcast. Today I have a guest with me. So I am going to be talking to Celine de Costa. |
| 0:56.5 | Celine is a brand story expert and a high performance coach. And I met Celine a few years ago. |
| 1:02.1 | We were in the same mastermind. And actually, those of you that have read my Forbes article, |
| 1:07.1 | you may have spotted that Celine wrote that article and that article went viral and got so many |
| 1:13.6 | views like 250,000 views in a week because it was written so well. And one of the things that I wasn't |
| 1:19.5 | very good at is kind of coming forward with my story. Like I knew I had one. I knew these things |
| 1:25.3 | had happened to me, but I didn't know like how to make that accessible to other people in a way that feels good to me. And Celine really helped me with that. So I wanted to talk to Celine about a whole load of different things today because you're going to love her. It's fascinating. So welcome to the podcast, Celine. Thank you. What an intro. You know, I like to do things differently. I know. |
| 1:47.2 | So there's a few things I want to talk about. The first thing I want to talk about is storytelling. |
| 1:52.3 | Like you are a master at kind of pulling out people's stories from them, which is a difficult |
| 1:58.7 | thing to do because we all have such varied lives with loads |
| 2:01.6 | of things that have happened to us. But you seem to, when we first sat down, you seem to be able |
| 2:05.9 | to kind of grab the things that you knew would resonate with other people. And so make a good |
| 2:11.4 | story for the press, particularly, really quickly. And that story is now like in so much, so many pieces of press around the world |
| 2:19.1 | and even on my website and things like that. Why do you think that you can do that? |
| 2:24.2 | What do you see that others don't see? Well, the first thing is what I believe in. And when I do |
... |
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