You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really

takes to build a business and the simple steps to get you there. I'm determined to share with you

the reality of easy, simple business marketing tips to make passive income so that you can start

making money online.

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Good morning or afternoon, depending on when you're listening to this podcast.

Lisa Johnson here. And today I'm doing a solo

episode. I haven't done one for a long time because there's so many interesting people that I

want to speak to. So I always end up doing that first. But recently in the last couple of months,

I did a launch. And you may have seen it. I launched a completely brand new program. And we did it in a

really different way. We did it in a way that was even more in integrity than I've ever done

any kind of launch before. And it was actually an experiment. The reason that I decided to do it,

it wasn't on our plan to do it wasn't on

our yearly plan but we did it because I wanted to prove to people that you do not have to

use manipulative tactics to make money in your business so I'm going to talk you through why I

decided to do it and what I learned doing it and what I'd do again.

So you guys know by now, I talk about integrity and business all the time.

I constantly feel like I'm in an industry that I don't fit into because it seems the norm now to use as many dodgy marketing tactics as possible to get people to

buy anything. And I've never felt good about it. I've always talked about it. I used to quite a lot

call out this kind of behaviour that I was seeing in the industry right at the beginning.

...