061 Growing an engaged Facebook group, with Zoe Mckeown (even if you have no rags-to-riches story)
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 1 August 2022
⏱️ 21 minutes
🧾️ Download transcript
Summary
Today I'm joined by Facebook strategist, Zoe Mckeown, an expert in growing engaged and profitable communities on Facebook.
When building a community or an audience we often talk about the importance of sharing your story when trying to connect and resonate with others, but what if your business's backstory just isn't that elaborate or engaging?
Well, today Zoe shares how you can build a loyal and engaged group, even if you don't have a juicy backstory or rags-to-riches tale.
What You'll Learn In This Episode:
- Success looks different to each of us so we don't all need to have the same backstory or goals to be successful, and why it's OK to be satisfied with where you are right now and not crave a 6 figure business.
- Starting a Facebook group can feel like you're talking to yourself, but as Zoe explains this is a great opportunity to get creative and play around to find what works best for you and connects with your audience.
- Why you can't blame the algorithm for the lack of traction in your Facebook group and what to do if your group feels flat.
- How to create engaging conversations that build a loyal following on Facebook and Zoe's opinion on the future of Facebook groups.
Resources:
- Download my FREE Launch Strategy Guide
- Visit my website www.lisajohnson.com
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent
- Subscribe to my YouTube channel
- Connect with Zoe @Growing A Successful Facebook Group
Transcript
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| 0:00.0 | You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really |
| 0:09.2 | takes to build a business and the simple steps to get you there. I'm determined to share with you |
| 0:13.9 | the reality of easy, simple business marketing tips to make passive income so that you can start |
| 0:19.5 | making money online. |
| 0:28.7 | Making money online is sponsored by Nicola J Rowley PR, helping entrepreneurs and brands get visible through strategic storytelling. If you're serious about being seen and impacting the lives |
| 0:33.8 | of others, harnessing the power of PR is the best way to grow and scale your business. |
| 0:39.1 | Visit NJRPR.com for more details and read Nicola's bestselling book, The Power of PR. |
| 0:48.1 | Hello, hello, and welcome to this week's episode of the podcast. I'm going to have someone |
| 0:53.2 | actually with me in real life in my |
| 0:55.9 | living room today. That hasn't happened before. So normally there's somebody over Zoom when I do it |
| 1:01.5 | as an interview like this. So it's quite nice to have someone. I feel like I'm on the radio. |
| 1:05.9 | Yeah. So do I, sat on the sofa next to you. So today I have with me, Zoe McCurham. Zoe is a Facebook group strategist. |
| 1:14.4 | She helps people to grow, you know, really engaged, profitable communities on Facebook and helps |
| 1:22.2 | you with not just the engaging them, but also selling, monetising from a Facebook group as well. |
| 1:29.0 | So I wanted to talk to Zoe today, We were just having a chat before. We thought it would be an interesting one to talk about |
| 1:34.8 | about the people in the middle. Let me explain what I mean by this. When we see people online, |
| 1:41.6 | we often only see the people that are doing really, really well. You know, |
| 1:47.7 | the ones with the amazing stories, the rags to riches stories, spawns like me. That I've kind of, |
| 1:53.9 | yeah. Yeah, it's exactly right. And I'm the other end. Yeah, come from not much. And then |
| 2:00.6 | they've made a lot of money. |
| 2:02.0 | But that story is what makes people interesting. |
| 2:04.8 | And so we hear about that a lot. |
... |
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