Let's just say you have a product and you have a hundred thousand dollars.

Do you spend that on branding or do you spend that on marketing?

Hey everyone, welcome to the future podcast. I'm your host Chris Doe. What is more important,

branding or marketing? What's the difference between the two? Which efforts should come

first? In this episode I sit down with Melinda Livsy, a brand strategist, and the founder of Marx and

Maker.

We're also joined by Fabian Gerhalter, who is also a brand strategist and is the founder of Phineen.

In this episode of the future, we discuss a video posted by marketing consultant

Donald Miller where he speaks about his controversial opinion of how you need to be making

$50 million before you think about branding your company.

Melinda Fabian and I sit down and have a thoughtful discussion about how we view branding and marketing and which is more important.

So sit back and listen to find out where we stand on the issue

and how we view the relationship between branding and marketing. So guys, when Melinda calls, I answer, and here we are, Melin's like, I think it's time for another meeting.

But the switch-up today is that she's brought in another person that you are familiar with too if you're familiar with the channel.

None other than Fabian Gar alter, he's here and I think we're going to be talking about something that started to get under the skin of a lot of creative people.

Donald Miller put out this video about the importance of marketing over branding and he gave branding the short shrift for sure in this video.

Branding though is a luxury. I think you need to be making He gave branding the short shrift, for sure in this video.

Branding though is a luxury.

I think you need to be making about $500 million

before you even start thinking a whole lot about branding.

Get your colors right in your logo and that sort of stuff.

But branding, people have to be familiar with your

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