This is Jay Bear, author of Hug Your Haters, how to embrace complaints and keep your customers.

And you, my friend, yes, you are listening to The Marketing Book Podcast.

Welcome to The Marketing Book Podcast podcast helping you keep up with the smartest thinking in

the quickly changing field of modern marketing and now here's your host Douglas

Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

named by LinkedIn as one of 10 podcasts that will make you

a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's working in modern

marketing.

And don't worry about taking notes.

You can find links to everything discussed in the show notes at marketingbook podcast.

com. Today we're joined by the one and only Jay Bear and

we're going to talk about his new book, Hug Your Haters, How to Embrace Complaints

and Keep Your Customers. Jay Bear is the president of Convince and Convert

an online customer service and digital marketing consultancy

and media company that advises some of the most iconic organizations in the world

including the United Nations

Oracle and all state. Jay is the New York Times best-selling author of five

books including utility why smart marketing is about help not hype for which he was previously

interviewed on the marketing book podcast. The most retweeted person in the world

among digital marketers Jay writes for Inc entrepreneur in Forbes magazines online and he owns the world's number one content marketing blog

...