This is Martin Lindstrom, author of small data, the tiny clues that uncover huge trends,

and you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast.

Named by LinkedIn is one of 10 podcasts that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's working in modern marketing.

Don't worry about taking notes. You can find links to everything discussed in the show notes at

marketingbook podcast.com. Today we're joined by Martin Lindstrom and we're going to talk

about his new book Small Data, The Tiny Clues that uncover huge trends.

Martin Lindstrom is one of the world's premier brand-building experts advising Fortune 100 brands

from Coca-Cola to Nestle to Red Bull on how to build future-proof brands.

He has carved out a niche as a global expert and pioneer in the

fields of consumer psychology, marketing brands, and neuro-scientific research.

He has developed an unorthodox way of doing what every company says it wants to do,

understand its consumers deepest desires and turn them into breakthrough products,

brands, or retail experiences.

Time magazine has recognized Martin as one of the

top 100 most influential people in the world. Recently an independent study

conducted among 30,000 marketers named him the world's number one brand building expert.

And since this is the marketing book podcast, I want to share a bit more about his other books.

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