058 UnSelling by Scott Stratten

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 19 February 2016

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

"UnSelling: The New Customer Experience" by Scott Stratten and Alison Kramer

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/unselling-scott-stratten

Transcript

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0:00.0	This is Scott Stratton, co-author of Unselling the new customer experience,
0:03.7	and you're listening to the Marketing Book Podcast.
0:06.3	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern
0:15.2	marketing.
0:16.2	And now here's your host, Douglas Burdett.
0:19.6	Hello, thanks for joining me on the Marketing Book Podcast.
0:22.1	My goal for this
0:23.0	this podcast is to help you discover new ideas about what's working in modern
0:26.2	marketing. Don't worry about taking notes. You can find links to
0:28.8	everything discussed in the show notes at marketingbook podcast
0:31.5	dot com. Today we're joined by Scott Stratton and we're going to talk about at Marketing Book Podcasts.com.
0:32.6	Today we're joined by Scott Stratton,
0:34.2	and we're going to talk about the latest book.
0:35.8	He is co-authored with his wife Allison Kramer
0:37.9	unselling the new customer experience,
0:40.7	which was named Sales Book of the Year by 1-800 CEO Reed.
0:45.0	Scott Stratton is the president of Unmarketing.
0:47.5	He's an expert in viral social and authentic marketing, which he calls Unmarketing.
0:51.5	He was named one of the top five social media influencers in the
0:54.6	world on Forbes.com and one of America's 10 marketing gurus by Business Review USA
0:59.6	which is even more exceptional because he's Canadian.
1:03.0	With his wife Allison Kramer, he has written three other best-selling books,
	...

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