I can already tell you like the first thing that will probably do when someone comes in is pull up their attendance report

Because without the attendance report, it's really hard to tell the story of wise people are excelling or having struggles

Then from there the next we'll probably do is talk about nutrition

And if they're showing up and they're eating clean then from there

It's probably talk about mindset

It's really kind of like ties the whole thing in so it goes kind of in this

cyclical thing of E-Clean train hard live life in clean train and you want to do that on a weekly basis

But every 90 days we're in check

We are here because we know the outcomes in our lives are within our control

That taking absolute ownership of how we eat, sleep, train, think and connect with each other

Is how we'll optimize our health and happiness

That chasing excellence is how we grab hold of what is possible

Our mission is to live on the run

Always chasing never stop

Hello Ben Patrick. How are you today?

Doing great. Good. Today we are going to talk about

Sort of defining your customer's journey, right? Whatever, you know, and we can figure out what that means but

Today's episode is brought to us by a company called Functional Branding and we're going to hear more about

Ben later and I'm excited about that for reasons that will become obvious

But to start with this idea of sort of defining your customer's journey something happened maybe

Maybe like a year year and a half ago here where you really started to think about

How are we bringing people into the gym, right? Like

...