This is Chad Pollitt, author of The Content Promotion Manifesto,

getting the most out of your content marketing.

And you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast. podcast. And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast.

My goal for this podcast is to help you discover new ideas about what's working in modern marketing.

Don't worry about taking notes.

You can find links to everything discussed in the show notes at marketingbook podcast.com.

Today we're joined by Chad Pollitt.

We're going to talk about his book The Content Promotion Manifesto,

getting the most out of your content marketing. Chad Pollitt is Vice President and

co-founder of Relevance, a digital magazine, agency, and events company dedicated

to content research, strategy, promotion, and marketing.

The Relevance publication is the world's first online publication solely dedicated to content

promotion news and insights.

Chad is an adjunct professor of digital marketing at the Indiana University Kelly School of Business, of which he is a proud alumnus.

Go Hoosiers.

He is also the author of 51 things your mother taught you about inbound marketing. Chad has been included on top

lists of marketing thought leaders by Forbes, the Online Marketing Institute,

Onalytica, and many, many others. He is a regular contributor to industry media outlets including the

Huffington Post, the Guardian, and social media today.

Chad is also a former US Army Company Commander and decorated veteran of Operation Iraqi Freedom.

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