Today, I want to shift your perspective.

I want to open you up to something that will create far more opportunity with your marketing

than anything else I've ever talked about before.

Are you ready for it?

All right, let's do this.

Marketing your business is for you, the business owner, who has a product, a service, or a message

that you believe in.

My name is Stu McLaren, and each week

we'll take a behind-the-scenes look into the real-world marketing tactics and strategies

for getting what you have in front of a lot more people. Thanks for spending some time with me

today. Now, let's get started. So in the last several days, I've received a bunch of compliments from friends and colleagues

who have all just been saying, Stu, I absolutely love your marketing.

Meaning they were talking about our new promotion for Tribe and they were talking about the

videos and the quality of the production and the whole onboarding experience. We received a ton of different compliments from different

people regarding our marketing. And they were just saying it's so beautiful, it's so elegant,

and all that kind of stuff. And I take, like for me, that's like a huge compliment. Like we

soak that up in our team because we take great pride in the marketing that we produce.

And the thing that really shifted for me was looking at marketing less like a tactical thing

to attract people to our offer and approaching it more like art, art that serves a purpose,

art that does attract people, but art that moves people,

art that inspires people, art that people want to interact with, want to do business with.

And it's a complete shift in perspective. Now, it took me a long time to come around to this,

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