058: The Recurring Revolution Is Here
Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
4.9 • 679 Ratings
🗓️ 28 March 2018
⏱️ 14 minutes
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Summary
Whether you realize it or not, there's a MASSIVE trend that's developing in the business world... and it could save you a TON of energy and make you a lot more money.
Get access to the full show notes by visiting MarketingYourBusiness.com/58
Transcript
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| 0:00.0 | Chances are you are working way too hard in your business because you're having to chase new customers every single month. |
| 0:06.7 | My friend, here's what you need to do. |
| 0:08.9 | Pay attention to the recurring revolution. |
| 0:11.2 | It is here and it is here now. |
| 0:13.2 | We're going to talk about it in this episode. |
| 0:17.2 | Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in. |
| 0:23.4 | My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies |
| 0:29.4 | for getting what you have in front of a lot more people. |
| 0:33.0 | Thanks for spending some time with me today. Now, let's get started. |
| 0:39.0 | All right, my friends, I may get a little fired up today because I'm talking about something that I am very passionate about. |
| 0:45.2 | And that is the whole recurring revolution. Now, what am I talking about when I say recurring revolution? |
| 0:50.9 | Well, here's what I want you to do. I want you to think about right now all of the things that you pay for on a monthly or annual revolution. Well, here's what I want you to do. I want you to think about right now all of the things |
| 0:54.8 | that you pay for on a monthly or annual basis. Can you think of some? Like right off the bat, |
| 1:01.0 | you're probably thinking, okay, Netflix, yep, Spotify, yep. What about like recurring bills? You know, |
| 1:06.6 | like just even your hydro, right? Or your power, perhaps maybe you pay for water. I know we pay for |
| 1:13.3 | in the summertime, you know, from the months of May through October, we have a monthly |
| 1:19.2 | subscription for somebody to come help take care of the pool. We, in fact, we live in a pretty wooded |
| 1:24.4 | area, so we got a lot of mice. And so one night, my wife and I are laying in bed and we hear that, you know, and it's like in the walls. |
| 1:31.7 | And my wife just freaked out. |
| 1:33.2 | So we now pay like this exterminator company every month and they have all these, you know, traps around the house and they sort all that out. |
| 1:40.7 | And it's never been a problem. |
| 1:42.0 | But we pay monthly for that. I know for us, we also get like a box of organic fruits and vegetables delivered to our door every week. We pay on a |
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