I got asked to the conference the other day, why do you think launches just aren't performing like

they used to? And I looked at the person who asked the question. I said, are you kidding me?

The launches that I'm involved with are crushing it. So what's the difference? Well, I'm going to

share with you one thing that you have available to you that costs you nothing and yet it is

ridiculously powerful in all of your marketing.

That's coming up in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message

that you believe in. My name is Stu McLaren, and each week we'll take a behind-the-scenes

look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Okay, I'm going to let you in on a little secret. You have something available to you right now that is one of the

most powerful marketing tools in the world, and it costs you nothing. And yet so many people

just completely forget that they even have this available to them, never use it, and never

generate any excitement for the offers that they

put forth. So what am I talking about? Well, listen, in our business, I don't sell often, but when I

sell, I am all in. You know, we have seasons in our business where, you know, for example,

we're in promotion mode. So the first

quarter of the year, this is the focus for us. We build up to a particular launch. We're in that right

now. You can see what we're doing at tribeworkshop.com. But that's the focus. Like everybody is a

company, we're building up to this one event or this one moment or this one launch or this one promotion.

So that's the focus.

We're all in on promotion mode.

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