With everything on the line, we experience a near absolute disaster.

I'm going to tell you what happened in this episode.

Marketing your business is for you, the business owner, who has a product, a service,

or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real

world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now, let's get started.

So we almost had an absolute near disaster.

Okay, so here's the backstory.

We have been building up for quite some time for our major launch.

And so in our company, we basically have seasons where different times of the year we have a different focus.

So the first quarter of the year, the entire focus is on a big promotion that we do for our signature course tribe, which shows people how to launch, grow,

and scale a highly profitable and low stress membership site. So this is our signature program.

We haven't done a big full-scale launch since August of 2018.

We did an internal launch in April 2017, but we haven't done a big full-scale with JVs and

partners since August of 2016.

So it's been a while.

So there's like a lot of pent-up demand in the market.

People are really pumped and excited.

We're really pumped and excited because we've literally overhauled the entire course.

We'll talk about that a little bit later in terms of just the sheer effort and manpower and

thought and energy that's gone into upgrading and updating this course, which we're

...