Imagine one little conversation with your promotional partners that led to a 62% increase in

overall sales. In this episode, we'll talk about what was said in that conversation with the

UK's leading expert in authentic and heart-centered sales, Catherine Watkin.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Welcome back, my friend. Now, we are in Toronto, and I say we, because I'm joined by a very

special guest this week. Her name is Catherine Watkin, and we were chatting about a particular

strategy that she has used in the last six months that has really helped her business.

So first of all, Catherine, welcome.

Thank you, Stu.

Hello.

It's great to be here.

Awesome.

Okay.

So we were chatting at one of the breaks of this particular event.

And we were talking about a particular strategy that you have used that has really helped you with your particular launch.

And you just came off of your most successful launch. Is that right? Yep. I had a 62% increase in sales on

the previous year. It was my biggest launch by far. Wow, that's a pretty big jump. Yeah,

I'm happy about that. Okay. So what specifically contributed to that big jump in your launch?

I really believe that most of my sales still came as a result of JVs.

This is my main marketing strategy and has been since the beginning of my business.

...