This is Brian Solis. I'm the author of X, the experience when business meets design and you're listening to the marketing book podcast.

Welcome to the marketing book podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast.

My goal for this podcast is to help you discover new ideas about what's working in modern marketing.

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You can find links to everything discussed in the show notes at marketingbook podcast.com.

Today we're joined by Brian Solis and we're going to talk about his new book X, The Experience

When Business Meets Design, How to Design a Meaningful Customer Experience. X the experience when business meets design,

how to design a meaningful customer experience

in every moment of truth.

Brian Solis is globally recognized

as one of the most prominent thought leaders

in business innovation.

As a digital analyst, anthropologist, and

futurist he studies disruptive technology and its impact on business and

society. Brian has authored several best-selling books including What's the

future of business, WTF, Engage, and the end of business as usual.

His blog, Brian Solis.com is ranked as a leading resource for insights into the future of business,

new technology and marketing.

And he also actively contributes to Forbes Market Watch and Ad Age.

And if all of that is not awesome enough,

...