This is Michael Brenner, co-author of the content formula,

calculate the ROI of content marketing and never waste money again.

And you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast. podcast. And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast.

My goal for this podcast is to help you discover new ideas about what's working in modern marketing.

Don't worry about taking notes. You can find links to every... what's working in modern marketing.

Don't worry about taking notes.

You can find links to everything discussed in the show notes

at marketingbook podcast.com.

Today we're joined by Michael Brenner

and we're going to talk about the new book he has co-authored with

Liz Bedore called The Content Formula, calculate the ROI of content marketing and never waste money

again.

Michael Brenner is the founder and CEO of Marketing Insider Group.

Michael's also the head of strategy for the leading content marketing platform,

News Cred.

Previously, he held marketing leadership positions at Marketing America's. He was the president and co-founder of the leading social news site

Business to Community and also created SAP's award-winning business

innovation thought leadership blog site. He's also a contributor to leading publications such as Forbes,

the Economist, and the Guardian. Michael's a frequent speaker at industry events covering topics

like marketing strategy, social business, content marketing marketing digital marketing social media and personal branding.

...