This is Joseph Jaffey, co-author of Zero, Zero Paid Media as the new marketing model,

and you're listening to the marketing book podcast.

Welcome to the marketing book podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Perdac.

Hello, thanks for joining me on the Marketing Book Podcast.

My goal for this podcast is to help you discover new ideas about what's working in modern marketing.

Don't worry about taking notes. You can find links to everything discussed in the show notes at marketingbook podcast.com. Today we're joined by Joseph Jaffey. We're going to talk about the book. He's co-authored with Martin Albarda, Zero, Zero Paid Media as the new marketing model.

Joseph Jaffy is one of the most sought-after consultant speakers and thought leaders on

innovation, marketing, new media, and social media.

He's the founder and CEO of Evolution,

an innovation agency that connects early stage startups

with established brands to partner

via acceleration, pilot programs, and investment.

He has written three other books, including Life After the 30 Second Spot,

join the conversation, and flip the funnel.

Joseph Thought Leadership has found its way to every major media outlet, including the likes

of CBS, ABC, Bloomberg, NPR, Wall Street General, New York Times, USA Today Fortune Ad Age Ad Week and now the

marketing book podcast. Joseph congratulations on Zero and welcome to the

marketing book podcast. Thank you and the thing that I'm proudest of on that resume

is now that I'm on the marketing book podcast.

Save the best for last.

I love it.

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