Some of the ideas that we talked about in episode 29, we were going to put to the test.

We're going to see if they work.

I'll give you the behind the scenes of what happened at my most recent speaking engagement

at Traffic and Conversion.

That's coming up in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies

for getting what you have in front of a lot more people.

Thanks for spending some time with me today.

Now let's get started.

Well, hello, my friend. It has been a while because I took a couple weeks hiatus and it wasn't intentional. In fact, it all kind of got a little bit overwhelming

because we had so much going on. So let me kind of give you the lowdown. So in the last little while,

my family and I have actually moved to Costa Rica for a month. So we've been here escaping the Canadian

winter. And so I've been all consumed with Costa Rica and it is beautiful. It is hot and it is

amazing. And we've been having a good time.

It's full of adventure. So yes, we've done the zip lining and the, you know, the Tarzan swings.

We've gone to see volcanoes and turtles and all kinds of sloths and fun animals like that. It's

been a great time. But one of the things that I was prepping for while I was here was at a big

presentation that was coming up in San Diego. So we flew to Costa Rica and I was here for,

I think, two weeks. And then I flew back to San Diego myself because I was speaking at

Traffic and Conversion, which is a big conference in the online marketing space. I think there

was like 6,500 people attending this conference. A little fun fact was I actually helped Ryan Dice,

...