This is Matt Collier, author of Think Like a Rock Star,

and you're listening to the Marketing Book Podcast.

Thank you.

Thank you very much.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking

in the quickly changing field of modern marketing.

And now, here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast where each week I publish an

interview with the author of a new marketing or sales book and which has been named

by Forbes and LinkedIn amongst others is one of the top marketing podcast. Don't worry about taking notes. You can

find links to everything linkable in this episode's website page at marketingbook

podcast.com. And since I get to read every book featured on the show,

if I can recommend a specific marketing

your sales book or any other resource I know of

for whatever challenge you're facing,

send me a LinkedIn connection invite

with a message that you're a listener, and I will do my best to get you pointed in the right direction.

My name again is Douglas Burdett. All right, let's get on with the show.

This episode of the Marketing Book Podcast will publish on Friday, January 8th, 2016.

And while January 8th is not yet a national holiday, it will be someday because it is the birthday of Elvis Presley.

Elvis was one of the most significant cultural icons of the 20th century,

and he is often referred to as the King of Rock and Roll or simply the King. He was among the very first

...