you are in for a treat because in this episode I talked to the one and only Mr. Chris Ducker,

author of the brand new book Rise of the Upreneur. And in this episode, we talked about how he has

grown his following and built his business using one particular marketing strategy.

That's all coming up in this episode.

Marketing your business is for you, the business owner, who has a product, a service,

or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real

world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today.

Now let's get started.

All right, ladies and gents, I am pumped for this episode because we have the legendary Mr. Chris

Ducker. Chris, how are you, buddy?

I am good, brother. Thanks for having me on the show, man. I feel very honored.

Well, listen, I am super excited for you because you've got a brand new book coming out called

Rise of the Youpreneur. And I know that people are going to be fired up and excited about it.

Before we get into even talking about that, one of the things, though, that this show is absolutely

known for is getting to the heart of quick, down and dirty, easy to implement,

but highly profitable marketing strategies. And so the question I have for you, over the last six

months or last year even, what has been your most effective marketing strategy?

For me, it's been showing the behind the scenes of my business, more so than ever before,

actually.

And I mean, I started doing it a couple of years ago, quite frankly, with Periscope, when Periscope

...