This is Ann Janser, author of subscription marketing, and you're listening to the marketing book podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern

marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast.

My goal for this podcast is to help you discover new ideas about what's working in modern marketing.

Don't worry about taking notes. You can find links to everything discussed in the show notes at

marketingbook podcast.com. Today we're joined by Anne Janser and we're going to

talk about her new book subscription marketing strategies for nurturing

customers in a world of churn and has generously offered a hard copy of her book

and two audio versions to listeners of the marketing book podcast book and

Janser is two listeners of the marketing book podcast. After the interview, I'll tell you just how easy it is to win.

And Janser is an author, speaker, and marketing consultant

who has, amongst other things, worked with more

than 100 technology companies.

Her clients include serial entrepreneurs, industry thought leaders, and technology pioneers.

She speaks at conferences on topics including marketing,

customer success, and subscription marketing.

And congratulations on subscription marketing

and welcome to the marketing book podcast.

Thank you, Douglas.

I'm glad to be here.

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