051: The Forgotten Asset

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 19 February 2018

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

26-30% of your new buyers could come from this one exciting resource. And the best part is, every entrepreneur can tap into this RIGHT NOW.

Get access to the full show notes by visiting MarketingYourBusiness.com/51

Transcript

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0:00.0	Oh yeah, I am going to share with you a discovery that is going to help you and I make a lot more
0:08.0	money in our business. It's all coming up in this episode. Marketing your business is for you,
0:16.8	the business owner, who has a product, a service, or a message that you believe in.
0:24.9	My name is Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.
0:30.6	Thanks for spending some time with me today. Now let's get started.
0:36.7	So what's amazing is I'm going to talk to you about a forgotten asset, something you have
0:42.3	in your business that I guarantee you will help you generate a lot more sales down the road.
0:47.2	Now, let me kind of set the stage here. So I am teaching a workshop here in Toronto, and that's
0:52.8	actually where I'm right now. Actually, everybody's out for dinner. So I decided I wanted to quickly record a podcast for you because
0:58.7	something popped up today. I was sharing the story with everybody about a friend of mine.
1:03.3	Her name is Susan Garrett. And one of the little tips that she gave me from a marketing
1:07.3	perspective was she was telling me how 30% of the people who bought during
1:13.6	her most recent promotion had actually been on the exact same promotion previously. So these were
1:20.6	people that had seen her sales promotion but did not buy. And 30% of those people were bought in this most recent promotion. I sat there and I
1:31.0	thought about that when she initially told me and I thought, wow, that's like a pretty staggering
1:34.5	stat. And one of the things that Susan then shared with me was like, make sure that you don't
1:40.1	forget about the people who don't buy because there's a lot of opportunity there.
1:45.0	And so that's kind of stuck with me because I've started thinking about different
1:47.9	nurture campaigns and different things that I want to send people after a particular
1:52.2	promotion because those people are hot, warm leads. They just didn't say yes this time.
1:58.6	And so anyway, as I was sharing this story in the workshop, one of the other
2:02.6	workshop participants, who you're actually going to hear from because we got chatting afterwards
	...

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