Ideas by themselves are absolutely worthless.

Something has to happen before those ideas get value.

I'll talk about that in this episode.

Marketing your business is for you, the business owner,

who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the

real-world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Every single day, you and I get exposed to great ideas. Maybe some have come to you from this podcast

or videos you've watched or blog posts or just having a discussion with a friend or participating

in a mastermind or listening to some kind of webinar or live presentation. Every single day,

you and I get great ideas. But what's the difference and where do the value of the ideas really come from?

Last night, I was on a bus, and I was coming back from a little excursion that I was doing with a group of friends.

And I was sitting with one of my dear friends, her name is Victoria LeBomb.

And one of the things that she was asking me was, what do I do after a seminar or workshop

when I'm taking all of my notes in my notebook?

Admittedly, I don't really have a great process for this.

One of the things I do, do, though, is after each session, if you will, or workshop or whatever,

I take the notes that I wrote down from that particular event and I will start,

you know, distilling them down into action items. What I was saying to Victoria, though,

is that I wish that I would spend more time like going back through some of these ideas.

And I was reminded of this last night because after that bus ride, I got back to the hotel room

...