047: An Absolutely Stupid Downsell Offer

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 9 February 2018

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

We all want to maximize sales. But don't make stupid offers at the expense of your best customers. In this episode I share an example of a classic downsell mistake.

Get access to the full show notes by visiting https://marketingyourbusiness.com/47

Transcript

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0:00.0	I click an ad, I go to buy, and wham, I'm hit with this stupid offer. Why would they do this?
0:06.5	Oh my goodness. I'll tell you about it in this episode.
0:11.2	Marketing your business is for you, the business owner, who has a product, a service, or a message
0:16.1	that you believe in. My name is Stu McLaren, and each week we'll take a behind-the-scenes
0:20.4	look into the
0:21.1	real world marketing tactics and strategies for getting what you have in front of a lot more
0:26.2	people. Thanks for spending some time with me today. Now, let's get started. Okay, so I just had to
0:34.4	jump on here because I'm here in Park City, Utah, and I'm here for my
0:39.2	mastermind that I belong to, led by Jeff Walker.
0:42.3	And I've talked about this group before.
0:43.7	They're just an amazing group of people that have really just given me so much in terms of
0:48.3	insights and ideas and strategy and support and all that good stuff.
0:53.5	But I'm here.
0:55.8	And so this morning, I wake up early because there's a difference in time zones. And long story short, like, I'm online.
1:01.0	And I'm checking a few things because we had put out a couple new videos on our Facebook page.
1:06.3	And so I was on Facebook. And then I see this ad. And so I click on this ad and I was kind of intrigued by the
1:11.7	ad. It was for a subscription service where basically like the way that I looked at it is basically
1:17.0	a subscription service that helps you read books faster is basically what it boils down to. So it's a
1:23.5	great service. So I click on the ad and I'm intrigued. So I land on the sales letter.
1:29.2	And as I'm going through the sales letter,
1:31.9	it's a really good offer.
1:33.0	It's like $7 per month.
	...

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