picture this we've got hundreds of affiliates driving a ton of traffic and thousands of people

waiting for us and yet the technology has decided to crash what do we do i'll tell you all about

a huge promotion that nearly fell flat on its face because of a monster crash.

Marketing your business is for you, the business owner, who has a product, a service,

or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today.

Now let's get started.

It was a near disaster, but somehow we managed to pull it off. Let me explain. So I'm here in

Dallas, and I'm here because we're working on a project with Zig Zigler's

company, along with one of the original sharks from Shark Tank, Kevin Harrington.

And it's a project called Secrets of Sales Success.

And part of this whole launch and promotion meant that we were going to do a live cast.

So that's why I flew here.

And a big part of my team flew here.

I'm one of my business partners, Andrew, who's also my brother-in-law, he flew here too.

And so they got here before I did. So yesterday morning, I go to Zig Zigler's headquarters and I walk in and I'm trying to find our team. So finally I get touch with the team and we go into the offices or whatever.

And there's my brother-in-law who looks like an absolute zombie.

You know, he's just like, you can tell the guy just hasn't got any sleep.

And I go around, I'm like, dude, what's going on?

He's like, man, this whole live cast nearly wasn't happening. I'm like,

what are you talking about? And he's like, well, last night when we were testing and setting things up,

...