Business is not always going to be unicorns and rainbows.

In fact, sometimes there's going to be some very heavy things that happen.

But you can get through it if you develop this one characteristic.

I'll tell you about it in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing

tactics and strategies for getting what you have in front of a lot more people. Thanks for

spending some time with me today. Now let's get started. Being a business owner, it's not all roses.

There are tough, tough moments, moments when you want to give up, moments when you want to, quote, go get a job because it'll be easier.

And we all experience them.

And listen, I've been there.

I've been there when, you know, perhaps the business was dependent on one promotion

and the promotion didn't go well, it flopped.

And or perhaps I've been there when, you know, key team members who, you know,

were so crucial to the overall growth of the company and success

of the company, they've left. And so in the midst of that, you are scrambling and you feel

the weight of that situation and it's heavy and you have no idea what you're going to do or

how you're going to make it through. But if there's one thing,

one characteristic about entrepreneurs who succeed long term, is that we're resilient.

We do not let anything get us down. And I was recently reminded of this because a friend of mine,

we'll just say his name is Jim to keep his

identity secure, he reached out to me. And he shared a little bit about his situation. He said,

...