One simple little tweak you can make will dramatically improve your sales and marketing copy.

I'll tell you what that is in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing

tactics and strategies for getting what you have in front of a lot more people. Thanks for spending

some time with me today. Now, let's get started. Do you ever remember that Saturday Night Live

episode where Will Ferro is like banging the old cowbell saying you got to have

more cowbell. Well, that's what I feel like with what we're going to talk about today. Now, let me

kind of paint the picture here. So one of our clients and customers, Kelly Hine, she runs a retreat

for women and she hosts this retreat over in Bali. And so anyway, long story short,

she had finished off her sales copy and material and she asked us if we could take a look at it.

So I was taking a candor at it. And, you know, overall, it was really well done. Really

great job. But there was one thing missing. And here's what I said to her. I said, Kelly, you did an awesome

job of describing the present in terms of what your audience or reader is currently experiencing.

But what I want to remind you of and therefore remind your audience of is the consequence of

not taking any action on this right now.

And I said, you don't have to go on and on about it, but the reader does need to be aware that there

is a cost of not taking action. And basically, for all of us, that cost of not taking action is the

problem that they're currently experiencing

compounded over time. So what does that look like? And how will their life feel if they

continue to have that problem and it continues for years and years and years to come? How will it

affect their relationships, their health, their well-being. You need to paint that picture.

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