042 Spin Sucks by Gini Dietrich

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 30 October 2015

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich

https://www.salesartillery.com/marketing-book-podcast/spin-sucks-gini-dietrich

Recorded 9/15/2015

Transcript

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0:00.0	This is Jenny Dietrich, the author of Spenceucks, and you're listening to The Marketing Book
0:04.5	podcast.
0:06.5	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the
0:12.3	quickly changing field of modern marketing.
0:15.2	And now here's your host, Douglas Brudet.
0:18.8	Hello, thanks for joining me on the marketing book podcast where each week I publish an interview with the author of a new
0:24.0	marketing or sales book and which has been named by Forbes and LinkedIn amongst others is one of the top marketing
0:29.7	podcast. Don't worry about taking notes. You can find links to everything linkable in this
0:33.7	episode's website page at marketingbook podcast.com and since I get to read every
0:39.6	book featured on the show if I can recommend a specific marketing your sales book or
0:43.7	any other resource I know of for whatever challenge you're facing. Send me a
0:47.8	LinkedIn connection invite with a message that you're a listener and I will do my
0:51.4	best to get you pointed in the right direction. My name again is Douglas
0:55.2	Burdett. All right, let's get on with the show.
0:58.6	Today I'm joined by Jenny Dietrich and we're going to talk about her book, Spend Sucks, Communication Reputation Management in the
1:05.0	Digital Age.
1:06.6	Jenny Dietrich is the founder and CEO of Armant Dietrich, a Chicago-based integrated
1:11.2	marketing communication firm.
1:13.2	Jenny's the author of the award-winning PR and marketing blog,
1:16.2	Spens Sucks, which recently turned nine years old,
1:19.6	which in internet years is about 90.
1:22.3	She is also the founder of the professional development
	...

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