This is Matt Britain, author of Youth Nation, you're listening to The Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking

in the quickly changing field of modern marketing.

And now here's your host, Douglas Perdett.

Hello, thanks for joining me on the marketing book podcast, which is all about helping you

discover new ideas about what's working in modern

marketing. Don't worry about taking notes you can find links to everything

discussed in the show notes at marketingbook podcast.com. Today I'm joined by Matt Britain

and we're going to talk about his book, Youth Nation,

building remarkable brands

and a youth-driven culture.

Matt Britain is known throughout the marketing industry

for his expertise in the millennial generation.

Matt currently serves as founder and CEO of New York-based MRY, a social media and youth marketing agency.

Since founding the agency in 2002, a social media and youth marketing agency.

Since founding the agency in 2002,

MRY has worked with some of the world's leading brands

including Procter & Gamble, Microsoft, Coca-Cola,

and Visa to help them connect with today's rapidly evolving and highly elusive

consumer. Matt has grown MRY from a one-man startup to a company with over 500

employees worldwide.

It was named the Social Media Agency of the Year by Mashable and Fast Company is named

...