This is Lee Oden and you're listening to the marketing book podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the

quickly changing field of modern marketing.

And now here's your host, Douglas Perdette.

Hello, thanks for joining me on the marketing book podcast.

My goal in this podcast is to help you discover new ideas about what's working in modern marketing.

Don't worry about taking notes. You can find links to everything discussed in the show notes at marketingbook podcast.com. Today I'm joined by Lee Odin and we're going to

talk about his book Optimize how to attract and engage more customers by

integrating SEO social media and content marketing.

Lee Odin is the CEO of top-rank online marketing

a Minneapolis-based digital marketing agency

specializing in strategic internet marketing consulting, training, and implementation services including

content, search, email, and social media marketing.

Lee is frequently cited for his search and social media marketing expertise by leading

publications including The Economist, Forbes, Wall Street Journal, the New York Times.

As an active thought leader in the search marketing industry he's contributed to top

industry publications such as marketing props content marketing institute mashable

and click z he also publishes one of the most popular marketing blogs on the web, top ranks online marketing

blog recognized as a leading business blog by advertising age, social media examiner and many, many others.

Lee is also the first guest on the marketing book podcast

who is a United States Army veteran.

Hoa! Hoa! United States Army veteran. Huah!

...