Hello this is Gino Church co-author of the Passion Conversation and this is the

marketing book podcast.

Welcome to the marketing book podcast helping you keep up with the smartest thinking in the quickly changing field of modern

marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast where each week I publish an interview

with the author of a new marketing or sales book, which has been named by Forbes and LinkedIn,

amongst others, is one of the top marketing podcast.

Don't worry about taking notes.

You can find links to everything linkable in this episode's website page at marketingbook

podcast.com. And since I get to read every book featured on the show, if I can recommend a specific marketing your

sales book or any other resource I know of for whatever challenge you're facing

send me a LinkedIn connection invite with a message that you're a listener and I will do

my best to get you pointed in the right direction.

My name again is Douglas Burdett.

All right, let's get on with the show.

Today I'm joined by Gino Church and we're going to talk about the book The Passion Conversation

Understanding, Sparking and Sustaining Word of Mouth Marketing, which he co-authored

with his partners at the Word of mouth agency, Brains on Fire,

where he is the Word of mouth Inspiration Officer.

Gino is also a highly sought after speaker and keynoter and is widely quoted in the news media.

He has been to Disney World 35 times in counting.

...