Hi, I'm Matt Abrahams, author of the book Speaking Up Without Freaking Out, and you're listening to the

marketing book podcast. to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now, here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast. My goal in this

podcast is to help you discover new ideas about what's working in modern marketing.

Don't worry about taking notes. You can find links to everything discussed in the show notes at marketingbook podcast.com.

Today I'm joined by Matt Abrahams and we're going to talk about his book speaking up without freaking out. 50 techniques for confident, calm, and

competent presenting. The title on Matt Abraham's business card is lecturer in organizational behavior at Stanford University's graduate school of business.

Matt is also the co-founder of Bold Echo Communication Solutions, a presentation skills consulting practice that

specializes in helping speakers become more confident and compelling. Matt, congratulations on speaking up without freaking out

and welcome to the marketing book podcast.

Thank you so much, Doug. I love the way you say the title of my book,

the besto and energy you put into that is fantastic thank you well

thank you and if you know the title is great and it really speaks to

the fact that freaking out is just it just goes with the territory I think and

I thought it nicely captured that speaking of freaking out let me just read one excerpt

from the book to set the stage here and we'll go from

there.

Presenting in public even when a speaker is prepared and practice can lead to dramatic and traumatic outcomes.

For this reason, the book of lists

has repeatedly reported that the fear of speaking in public

is the most frequent answer to the question

...