This is Joe Politzi, author of Content Inc.

And you're listening to my very favorite marketing book

podcast, The Marketing Book Podcast.

Welcome to the Marketing Book Podcast podcast helping you keep up with the smartest thinking

in the quickly changing field of modern marketing and now here's your host Douglas

Burnett. Hello thanks for joining me on the marketing book Here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast,

where each week I publish an interview

with the author of a new marketing or sales book,

and which has been named by Forbes and LinkedIn,

amongst others, is one of the top marketing

podcast don't worry about taking notes you can find links to everything linkable in

this episode's website page at marketingbook podcast dot com and since I get to read every book featured on the show, if I can

recommend a specific marketing your sales book or any other resource I know of

for whatever challenge you're facing, send me a LinkedIn connection invite with a message that

you're a listener and I will do my best to get you pointed in the right direction. My name

again is Douglas Burdett. All right let's get on with the show. Today I'm joined by Joe Politzi, and we're going to talk about his new book,

Content Inc. how entrepreneurs use content to build massive audiences and create

radically successful businesses.

Joe Politzi is the godfather of content marketing.

He's the founder of Content Institute,

which is the leading education and training organization for content marketing

...