035 | The Excuses We Tell Ourselves
She's Equipt with Jennifer Allwood | The Christian Business Coach for Women
Jennifer Allwood: Christian Business Coach
4.9 • 1.9K Ratings
🗓️ 10 March 2026
⏱️ 14 minutes
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Summary
I've always believed that the business owners who go the furthest are the ones who know their own excuses. When you understand your own internal dialogue, the stories you tell yourself, the doubts you repeat, and the reasons you delay action, you begin to see the roadblocks for what they really are: things you created that can also be ignored.
So many entrepreneurs believe their lack of growth is because of the algorithm, the economy, the timing, or the market. But more often than we want to admit, the biggest obstacle in our business is the conversation happening in our own heads.
In today's episode, I challenge you to look yourself in the mirror and ask one powerful question: "What excuse am I telling myself right now?" Because the moment you become aware of the excuses holding you back, you take the first real step toward breaking through them and moving your business forward.
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Transcript
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| 0:00.0 | This is She's Equipped with Jennifer Allwood, a podcast for Christian women in business who want to earn more from their God-given talent, grow their impact, and lead with faith. |
| 0:09.3 | Hey, friends, welcome back to the podcast. This is episode number three, five. We're going to talk about excuses that we make up in our business that tend to keep us stuck on this episode. So thanks for being here. I appreciate you. |
| 0:23.1 | My podcast listeners are always my favorite. Don't tell my other kids. Just like Easton, |
| 0:29.8 | you're my favorite. Easton does the YouTube for the podcast. Don't tell the other kids. |
| 0:34.4 | If you actually got my book, Fears Not the Boss of You, I dedicate it to my husband and children and do a little excerpt to each of my kids that each of them are my favorite. So in their own special way, but it's funny because Ari, our little 11-year-old, the one that's adopted, sometimes she'll say, but Mom, I really am your favorite, right? I'm like, of course you are, honey, you really are my favorite. So let's talk about excuses and BS today, okay? So I was thinking as I was |
| 0:59.8 | working on the notes for this podcast that when it comes to, I think, life and business both, |
| 1:06.5 | the person who knows themselves and the person who literally refuses to believe their own BS is going to go the furthest. |
| 1:14.4 | They just are because when you begin to really know yourself and you understand how you tick and you understand what does the opposite of making you tick, when you really wrap your head around the way that you behave in certain situations, how you are your worst |
| 1:29.1 | own, that was backwards words, how you are your own worst enemy at times. When you really come to |
| 1:36.3 | terms with the fact that we give ourselves excuses, we give the world excuses. And sometimes it's |
| 1:42.9 | easy to make the world believe our excuses, |
| 1:45.1 | but I don't want you fall in for your own BS, just like I try really hard not to fall for my own BS. |
| 1:50.9 | And so if you can really land in a place where you recognize your behaviors, you recognize your |
| 1:58.0 | patterns of behaviors, you really begin to see when this happens, I instinctively do this. |
| 2:05.4 | If you can get to that point where you have enough self-awareness and enough emotional intelligence, |
| 2:10.4 | that you're really able to see how you're behaving, especially in a work situation, |
| 2:15.2 | I really believe it's those people that will tend to go |
| 2:18.0 | furthest in both life and business. Because we all tell ourselves excuses, right, of why we can't |
| 2:23.2 | grow the business, why I can't lose this last 10 pounds, why I can't force myself to sign up |
| 2:31.6 | for a dance class that I've been wanting to sign up for. Like, we all have, you know, excuses where we try to justify in our minds why we are or are not doing |
| 2:42.7 | things. And when it comes to business, I meet women every day in my coaching who have lots of |
| 2:49.8 | excuses. And trust me, at different times in my business, |
... |
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