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Marketing Your Business - Marketing Strategies for Business Owners

028: Set Yourself Up For An Amazing Year

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9664 Ratings

🗓️ 18 December 2017

⏱️ 18 minutes

🧾️ Download transcript

Summary

Today I frame up how I approach my yearly goals. Because for a long time, I wasn’t very good at it. My idea of a process was basically to take out a sheet of paper, list down a bunch of things that I wanted to accomplish, and hope for the best—and the results spoke for themselves! In the last few years however, I’ve made some massive progress in my business and personal life. So what changed? Find out in today's episode!

Get access to the show notes by visiting https://marketingyourbusiness.com/28

Transcript

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0:00.0

What do you do to have an amazing year?

0:03.5

Well, I'm going to tell you my planning process coming up in this episode.

0:09.8

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

0:16.1

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing tactics

0:21.3

and strategies for getting what you have in front of a lot more people. Thanks for spending

0:26.4

some time with me today. Now let's get started. Well, hello, my friend. We are back for another

0:34.7

episode of marketing your business. And this one is all about

0:38.7

planning your year. So here's the deal. We are getting toward the end of the year. And as such,

0:46.0

this is typically the time that most of us reflect on what we have done in the past 12 months,

0:52.9

what we would like to do in the upcoming 12 months,

0:56.1

and we start setting goals and objectives and things that we want to accomplish.

1:00.8

Well, in this episode, what I want to do is kind of frame up how I approach my year.

1:06.6

Because for a long time, to be honest, I was not very good at this.

1:09.8

And I don't know about you, but I experienced what seemed like a roundhog day where every year, I would come to the end of the year, I'd look back and I'd be like, man, I actually haven't made that much progress toward the goals that I initially set.

1:23.6

Now, I don't know if it was because I was just setting goals that were too far of a stretch

1:29.2

or whether it was goals where I was overestimating what I could accomplish in a year.

1:33.8

I don't know what it was.

1:34.8

But here's what I do know.

1:36.3

I didn't really have a process.

1:38.3

My process was basically like take out a sheet of paper, list down a bunch of things that I want

1:43.1

to accomplish and kind of

1:44.3

hope for the best. And, well, the results kind of spoke for themselves. They never really

...

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