I have been speaking at events for years, and I have been leaving so much on the table.

Not anymore. I'm going to tell you exactly what I'm going to be doing in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a

behind the scenes look into the real world marketing tactics and strategies for getting what you

have in front of a lot more people. Thanks for spending some time with me today. Now let's get

started. Hello my friend. How the heck are you? Listen, I wanted to bring you this episode. I'm actually

recording it in Vail, Colorado. And I'm here for a very particular reason. And I'm going to share

with you why in just a minute. But let me give you a quick backstory. So back in February, so

several months ago, I was speaking at an event. And it was my buddy Russell Brunson,

who owns and founded ClickFunnels. He had his event called Funnel Hackers Live. And it was an awesome

event. There was about, I don't know, 1,500 people in the audience. It was incredible. It was

an awesome, awesome event. And he had asked me to speak at the

event. And so I did. I had developed a presentation just for him and his audience and deliver that

presentation. Well, in the audience at that time was a gentleman by the name of Pete Vargas. Now,

I had heard Pete's name before, and in fact, we had met one time before, but not really

had a chance to really get to know each other or anything of that nature, but like we knew of each

other.

So he saw me speak, and that was the first time he had ever seen me speak.

Well, long story short, he pulled me aside after the presentation, or he asked for, you know,

if we could meet for breakfast and stuff and we did and then he said

he's just like dude you know that was like one of the most incredible presentations i've ever seen

...