027: Be The Customer You Want To Attract

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 15 December 2017

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you attract customers who are engaged, who are alive, who are excited about what you do? Customers that will invest in your products, services, courses, masterminds, events, coaching, and so much more... In this episode, I'm going to tell you the one thing you can't forget to do if you want to attract great customers to your business!

To get access to the full show notes, visit: https://marketingyourbusiness.com/27

Transcript

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0:00.0	It is clear they don't get it.
0:02.6	They want great customers, but they're not willing to be a great customer.
0:06.4	I'm going to talk about that in this episode.
0:11.0	Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.
0:17.2	My name is Stu McLaren, and each week we'll take a behind-the-scenes scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.
0:26.8	Thanks for spending some time with me today. Now let's get started.
0:32.9	Okay, I got to talk about something that just absolutely drives me bananas.
0:39.9	And it is something that I see happening all the time with entrepreneurs, where they're completely out of alignment with what they say they want and what they actually do.
0:50.8	Let me give you a quick example.
0:52.5	Okay, so back in episode 24 and 25, I kind of gave the behind
0:56.3	the scenes of what happened as it related to our marketing forecast live. We had a bunch of
1:02.4	tech issues, and it was a challenge, okay? And so I talk about that in episode 24 and 25. We haven't
1:08.0	listened to that yet. But here's the thing. What was fascinating for me is one of the things that I noticed was that the customers
1:14.2	who complained the most were also the people that complained the most about their
1:19.2	customers complaining.
1:20.4	Does that make sense?
1:21.3	So the people that complain the most are the people that have the most complaining
1:24.7	customers.
1:25.8	And then when you carry this further, what was
1:28.7	interesting is I started to notice like multiple trends. And again, I'm not picking on any one person
1:35.7	in particular. I'm just sharing that this is common observations that I'm seeing across the board.
1:41.4	And this is a huge problem for people because what's happening is that
	...

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