026: The Bad Side of Opportunity

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 13 December 2017

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Opportunities are exciting, but they can also be very damaging to the long-term health of you and your business. If it takes you away from your core business and the things that will move you closer to what you ultimately want, then it’s a distraction. I'm going to teach you about what you can do in this episode.

To get access to the full show notes, visit: https://marketingyourbusiness.com/26

Transcript

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0:00.0	Oh man, this is a huge opportunity.
0:03.0	But there's a huge downside to big opportunities.
0:07.0	And I'll tell you what that is in this episode.
0:11.0	Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.
0:18.0	My name is Stu McLaren, and each week we'll take a behind the scenes look
0:21.2	into the real world marketing tactics and strategies for getting what you have in front of a lot
0:26.5	more people. Thanks for spending some time with me today. Now let's get started. All righty,
0:35.2	my friend, this one is going to be a doozy because it is something that I am
0:39.2	ridiculously passionate about because it is the number one thing that I think can sidetrack
0:45.2	or sideline a successful entrepreneur. And that's you. And so here's the reality. The more
0:51.4	successful you become, the more challenging it becomes because of one thing.
0:56.5	One thing. And I'm going to tell you about what that is here in just a second. But let me give you some backstory.
1:01.8	So here's how I recently ran into this problem again. And it doesn't matter how many times I get hit over the head with this lesson. I know it. I know it inside now. It's why I'm passionate about it.
1:13.5	It's why I'm sharing it with you, about to share it with you.
1:16.2	But it still happens. It still is a huge distraction.
1:22.8	And so the bottom line is, is that over the past decade, I've developed a very particular skill set.
1:29.8	And I have developed a skill set where I'm really good at two things.
1:33.7	Number one is online product launches.
1:37.2	So over the past decade and a bit, we have done now 14, 7 plus figure online product launches. So I've really got this process
1:46.6	dialed in. And of course, I want to give credit where credit is due. I learned a ton of this
1:51.4	from a good friend of mine and mentor of mine, Jeff Walker. But over the years, what I've been
1:58.3	able to do is continue to work with his material and refine it
	...

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