4.9 • 664 Ratings
🗓️ 11 December 2017
⏱️ 12 minutes
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We experienced some technical glitches during an event launch and it created two distinct reactions with our audience. Today, I'm going to share the good, the bad & the ugly, along with my thoughts on where to put your attention.
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0:00.0 | Well, we experienced some technical glitches and it created two distinct reactions. I'm going to |
0:07.0 | tell you about them. In fact, I'm even going to read some of them in this episode. And then I've |
0:11.5 | got some thoughts. Marketing your business is for you, the business owner, who has a product, |
0:18.9 | a service, or a message that you believe in. My name is |
0:21.7 | Stu McLaren and each week we'll take a behind the scenes look into the real world marketing |
0:26.0 | tactics and strategies for getting what you have in front of a lot more people. Thanks for |
0:31.3 | spending some time with me today. Now let's get started. All right, we are back. |
0:38.6 | And in the last episode, I gave you a behind the scenes of what happened with our marketing |
0:43.6 | forecast live. |
0:45.0 | And this was a one-night event that we did to raise a whole bunch of money for a great |
0:48.6 | cause. |
0:49.5 | And it was incredible. |
0:51.3 | The people that showed up were amazing. |
0:53.5 | Our speakers just gave and gave and gave |
0:55.4 | some incredible insights about the big marketing ideas from the last 12 months and most importantly, |
1:00.7 | the big ideas and opportunities and trends that they're looking at going into the next 12 months. |
1:06.9 | It was awesome. But it didn't happen without a few hiccups. And as a result, well, that |
1:14.3 | created some reaction. And typically, they fell into two buckets. Number one was understanding and |
1:22.2 | compassionate, but number two were the negative and the vocal. So let me give you an example and then let me kind of paint the picture of what happened. |
1:30.7 | So if you didn't listen to the last episode and you want the full deep brief of, you know, |
1:33.8 | the behind the scenes, I definitely go recommend it because I talk about like what happened in detail. |
1:38.3 | But long story short, we experienced some tech troubles. |
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