023: Kevin Harrington Inventing the Infomercial and Shark Tank
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 28 August 2017
⏱️ 37 minutes
🧾️ Download transcript
Summary
Kevin Harrington is best known as one of the original sharks from the Emmy winning TV show “Shark Tank” and has been a successful entrepreneur over the last 40 years.
Kevin has launched over 20 businesses that have grown to over $100 million in sales each. Kevin has been involved in more than a dozen public companies, and has launched over 500 products generating more than $5 billion in sales worldwide. As the inventor of the Infomercial, he created the most powerful Info marketing company called: As Seen On TV and his products are in big box stores all over the world.
In this episode, we will be discussing:
- Stories from old days and how Kevin got started as an entrepreneur
- How people often get what they believe
- Getting started with infomercials and how they were a gold mine
- The principle of “Sell First, Build Later” mentality
- The Shark Tank experience
- Contracting Out - lessons on getting others to do some of the important work
- Quality vs. quantity - getting the right mix of clients
- Building key relationships
- What Kevin is passionate about today
- The “Change the world” question
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Transcript
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| 0:00.0 | If you've been listening to my show for the last several months, you know that I'm very careful |
| 0:05.0 | about the quality of the audio. |
| 0:07.4 | Well, this interview, the quality of the audio is not as good as I would like, but the guest is very special. For that reason I hope you're going to put up with some bad quality audio but with incredible content coming directly from my guest Kevin Harrington. |
| 0:24.6 | I believe this interview is worth suffering through the bad audio for the amazing gems |
| 0:30.6 | of knowledge that you're about to receive. |
| 0:32.6 | You're listening to your first thousand clients with Mitch Russo. |
| 0:40.0 | Today I have a very, very special guest. He's a gentleman who I've had some experience |
| 0:46.4 | with over the years helping build businesses but you know him already. His name is |
| 0:51.0 | Kevin Harrington and if you don't know Kevin Harrington that means you |
| 0:54.8 | never watch Shark Tank and that means you never bought a product from as |
| 0:59.9 | seen on TV because that's his company. He started that company and he took that |
| 1:05.2 | company and parlated into a half a billion dollar organization. Now I could |
| 1:11.2 | read you Kevin's bio is about 17 pages long but suffice to say that this guy is the picture of success |
| 1:21.0 | and on top of that you know something he didn't get there easy he got |
| 1:25.4 | their hard just like you and I have and I I have him here today to tell us the |
| 1:30.4 | story a little bit about how he got there but also about some of the things |
| 1:34.0 | that didn't quite work out and remember Kevin the name of the show is your first thousand clients |
| 1:38.7 | so take us to the point welcome to the show of course. |
| 1:43.2 | Yeah, great to be here. |
| 1:44.7 | Thanks, Mitch. |
| 1:45.7 | Sure. |
| 1:46.7 | Take us to the point when you were just starting out and basically think of everybody who's |
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